Marketing

This 8 page section gives guidelines for options in the all-important marketing function, with tips on how to establish selling prices, along with a range of other aspects of marketing.

Contents by topic headings:

8.1 Choice of market
8.2 Marketing/production strategy
8.3 Local product versus imports: advantages/disadvantages to wholesalers
8.4 Local competition – capturing a share of the market
8.5 Quality
8.6 Establishing a selling price
8.7 Scale of operation
8.8 Avenues for expansion
8.9 Marketplace security and customer relations
8.10 Summary

Sample page from this section:

Page 462, a section from 8.8 ‘Avenues for expansion’ in ‘MARKETING’.